William Wrigley Jr. created Wrigley’s Chewing Gum, but did you know the baseball team he owned, The Chicago Cubs, trained on his privately owned Catalina Island off the coast of Southern California for 30 years? After acquiring the island in 1919, it didn’t take long for Wrigley to introduce his other passion to the island: baseball. The Chicago Cubs first visited Catalina Island in 1920, kicking off what would be three decades of spring training on the island along with the Cubs promoting Catalina Island and, to a lesser extent, Catalina Island promoting the Chicago Cubs.
By the middle of the ‘20s, Wrigley had built a spring training field that matched the dimensions of Chicago’s Wrigley Field and by the end of that decade, he had also constructed a clubhouse that would eventually become the Catalina Island Country Club, one of the island’s most beautiful buildings.
TDAG was proud to be a part of creating a legacy digital archive for one of the most famous families in corporate American brand history. The Wrigley archive contained many never-before-seen photographs of the Cubs training and playing baseball on Catalina, along with their arrival parades, social events, and candid photos with the family. This amazing archive collection included photographs, scrapbooks, news clippings, and home movies of the Wrigley family from their personal and corporate lives.
TDAG archivists and image technicians organized, preserved, and digitized a variety of materials spanning four generations of the family. All materials were foldered and placed into labeled acid-free archival preservation boxes post-digitization. Photographs and negatives were organized into archival preservation sleeves.
The final deliverable was a searchable legacy digital archive with redundant backups on hard drives.
