Anna McCormick Kelch, Chairman

Anna is an entrepreneur who has successfully launched several service businesses. As co-founder of The Digital Archive Group, she has worked to establish the premier company for digitization services. Anna is a strategic leader dedicated to best-in-class client service.

In addition to her work with TDAG, Anna oversees a boutique executive search and organizational design firm working with clients in education, non-profit, and digital media. She started her career in publishing, digital information, and educational technology with companies including Meredith Corporation, Bertelsmann’s Gruner & Jahr, and Whittle Communications. She is a respected leader committed to excellence on all projects and a diverse and inclusive work force.

Anna holds a Bachelor of Science in Journalism from the University of Illinois in Champaign-Urbana. She is a strong advocate of the arts having long served on the Board of Directors at Steppenwolf Theater Company before focusing her attention on arts education for Chicago’s most deserving and underserved students as a board director for Urban Gateways.


Jeff Kelch, CEO

Jeff Kelch is Co-founder and CEO of The Digital Archive Group, the preeminent company for high quality archival scanning and digitization services for organizations, institutions, brands, and celebrities wishing to preserve and create digital access from their physical assets. Jeff is passionate about history and dedicated to helping his clients preserve their stories for future generations. As CEO, Jeff manages the overall operations and resources of the company, acting as the main point of communication between clients and the TDAG team.

Jeff started in archival work in 2010 as part of the start-up team for a small archival company, before founding TDAG in 2013 with premier client Oprah Winfrey. TDAG’s diverse team of technicians, photographers and archivists working with state-of-the-art equipment, led a yearlong digitization, metadata and DAM project preserving the magic of Oprah and Harpo Studios. Jeff’s work with brands and digital technology extends back to earlier roles with Shutterfly and InnerWorkings.

Jeff holds a Bachelor of Science in Communications from Ohio University. Post college, he traveled the country as a stand-up comic. Jeff is still known for his sense of humor and establishing productive, yet fun work environments.


Jerry R. Napier, Database Operations Manager

Jerry R. Napier is the Manager, Database Operations with The Digital Archive Group (TDAG) providing excellent customer service and project management skills. Jerry plans and supports the heavy data requirements for our digitization projects that require difficult metadata structure, multiple file conversion outputs and well-formed XML data.

After spending a decade working in multimedia management and video archives, Jerry knows how to create and maintain an informed, organized, and productive work environment. He stays current with cutting edge technology, current industry standards, and new organization methods by visiting networking conventions like Henry Stewart Digital Asset Management (DAM) conference and Oracle’s Analytics and Data Summit.

In the past, Jerry has lent his organizational expertise to major production houses such as Harpo Studios and Teamworks Media. Recently he was enlisted by the e-commerce giant to help with training on their learning team.

Jerry holds a BA in Post-Production Management at Columbia College Chicago and is a candidate for his Master of Science in Information Management Degree from Dominican University, River Forest.


Lori Moody, Digital Asset and Photography Manager

Lori Moody is the Digital Asset & Photography Manager at The Digital Archive Group. She is responsible for the project management and media preservation activities of each project in the organization. Lori has worked on photo digitization, document scanning, and metadata assignments of thousands of photographic negatives and historic documents for the Robert F. Kennedy Foundation, William Wrigley Jr. Archive, Horace Sheffield Jr., Chicago Cubs, and the Chicago White Sox collections. Lori was also project lead for the Reyn Spooner Hawaiian fabrics archive, a large format fabric scanning project where she worked closely on the RAW capture and high-level metadata implementation.

Lori has over ten years of experience in the photography and media industry from managing millions of digital files at independent post-production houses as well as shooting product and portrait photography for commercial use. In addition, she has managed large-scale content management systems for e-commerce sites in her past roles and continues to oversee historic heritage, and Fortune 500 media for organizations at The Digital Archive Group.

Lori has a B.A. in Journalism and Photography from Columbia College Chicago and a Master of Science degree in Information Management & Digital Curation Certification from Dominican University.

She excels at matching the size and format of the content to be digitized to the best type of equipment, attaining the highest quality.