John Deere
Honoring 100 Years of Tractors
The Digital Archive Group
John Deere built his first plow from a broken saw blade in 1937. An agreement with a Moline, IL businessman in 1943, officially put Deere into the plow manufacturing business. By 1910, Deere and Company had entered into manufacturing harvesting equipment, tractors and engines.
In 2016, John Deere was on the verge of a milestone, the 100th anniversary of the first tractor manufactured and marketed by Deere and Co. The company wanted to be prepared to celebrate the event by making portions of its vast archive available to members of the company, researchers and the community.
TDAG was asked to digitize and metadata tag over 35,000 historical images of John Deere tractors, from the very first tractor to current high-tech models. The result was an outpouring of appreciation throughout the company and the use of many never-before-seen images in their milestone anniversary events.
